client
Nine Yards

services
Brand Strategy
Identity Design
Print Design
Digital Design

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As a new consultancy in the field of people and culture, Nine Yards approached Cordial Creative to develop their new brand and identity collateral. After conducting a series of workshops with Nine Yards we developed a new brand mark, positioning line and visual toolkit of print and online assets.

The Nine Yards brand mark features customised typography with integrated figure ‘9’. The integrated figure 9 represents the partnerships that Nine Yards forms with their clients and can be used within the full brand mark, or on its own in isolation. The new positioning line of People + Culture. Today + Tomorrow was developed to reflect their unique proactive approach to people and culture strategy.

Together with a custom palette of colours and patterns, a toolkit of graphics was designed. The resulting identity reflects the personality and depth of experience of the three founders, presenting the consultancy as contemporary and professional, yet fun, personal and approachable.

The Cordial Creative team listened to our thoughts and were so patient, insightful and creative. We are so rapt with where we landed, and proud to launch it to the world.

Simone Garrad
Partner, Nine Yards