client
Yooralla

services
Publication Design
Print Design
Brand Campaign
Digital Design

More campaign projects
Aqualink
Monash University
Art+Climate=Change

Yooralla is an organisation of over 2000 passionate people who provide incredible support for people with complex health conditions. Cordial Creative was proud to develop the brand for the inaugural giving day campaign — My path, our future.

As a key annual fundraiser for the organisation, the annual campaign aimed to celebrate the wonderful people who Yooralla support, and highlight that donations contribute to a positive future for the community.

Yooralla’s corporate colour palette was employed and expanded to bring a fun and distinctly Yooralla flavour to the diverse photographic images, and develop a unique brand for the overall campaign.

More than 20 digital and printed promotional communications were designed for clarity and usability, capturing the attention of prospective donors and making it as easy as possible for them to contribute and understand they could make a positive difference.