client
Aqualink

services
Brand Guidelines
Brand Strategy
Brand Campaign
Print Design
Digital Design
Environmental Signage

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Through working closely with the Whitehorse City Council, we have re-imagined the Aqualink brand, style guide and visual communications for their two modern leisure centres in Box Hill and Nunawading.

Commencing with a series of workshops, we thoroughly investigated the true needs of the Aqualink brand with a broad range of stakeholders. Workshop insights were used to develop a comprehensive brand strategy with a focus on evolving the Aqualink brand for functionality, accessibility and web accessibility compliance.

The project culminated with the development of an 85+ page style guide and 30+ digital templates. These equip Aqualink staff to easily produce effective brand collateral in-house, including social media posts, website and email banners, posters, timetables, road signs and stationery to name just a few.