client
Aqualink

services
Brand Guidelines
Brand Strategy
Brand Campaign
Print Design
Digital Design
Environmental Signage

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Through working closely with the Whitehorse City Council, we have re-imagined the Aqualink brand, style guide and visual communications for their two modern leisure centres in Box Hill and Nunawading.

Our design helped to grow membership numbers at Aqualink to an all-time high.

Commencing with a series of workshops, we thoroughly investigated the true needs of the Aqualink brand with a broad range of stakeholders. Workshop insights were used to develop a comprehensive brand strategy with a focus on evolving the Aqualink brand for functionality, accessibility and web accessibility compliance.

The project culminated with the development of an 85+ page style guide and 30+ digital templates. These equip Aqualink staff to easily produce effective brand collateral in-house, including social media posts, website and email banners, posters, timetables, road signs and stationery to name just a few.