client
Department of Jobs, Skills, Industry and Regions

services
Brand Guidelines
Identity Design
Print Design
Digital Design

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Metropolitan Partnerships and Suburban Revitalisation are key local initiatives of the Victorian State Government’s Department of Jobs, Skills, Industry and Regions (DJSIR). While these initiatives offered substantial benefits to residents and businesses, they lacked recognition and so effective branding was required to communicate the value these initiatives offer Melbournians, and their unique independent role across multiple levels of government.

Commencing with a brand workshop with the DJSIR team and an audit of branding and communication needs, the personality of these initiatives was carefully identified and developed.

Final deliverables included a suite of new logos including six regional sub-brands for each initiative, style guide and extensive digital assets and templates for corporate communications, all using AA compliant colours for accessibility and designed to complement the Victorian Government’s master brand.